Welcome to Rucksack

Let's start exploring!

Rucksack is a premium online travel magazine and blog created by travel writer and content creator Eva Gyllenberg, based in Stockholm, Sweden. Through stunning photography and engaging storytelling, Eva inspires her audience with authentic travel experiences from around the world..

Together with her family, Eva has traveled to more than 60 countries across Europe, Asia, North America, and Oceania. On Rucksack, readers discover vibrant stories about breathtaking landscapes, carefully selected hotels, unforgettable hikes, local food experiences, and historic places that leave a lasting impression.

Rucksack attracts a curious, travel-loving audience seeking authentic experiences and trusted recommendations—making it a strong platform for destinations looking to build brand awareness through credible storytelling and visually compelling content. Where can you find Eva right now? Most likely hiking in the mountains, breathing in the salty air by the ocean, or enjoying a hearty meal at a beloved local restaurant—creating the next story along the way.

All articles are published in Swedish, with a smart and accessible English translation available for international readers.

E-mail

info@rucksack.se

My readers (Jan 2026)

gender

59% women, 41% men

Location

80% Sweden
4% United States
3% UK
2% Poland
2% Denmark
2% French
2% Finland

Age

26% 65+ years
23% 55-64 years
17% 45-54 years
18% 25-34 years
11% 35-44 years
5% 18-24 years

Top interests

Food & Dining / Cooking enthusiasts
Travel / Travel Buffs
News & politics / Avid news readers
Outdoor Enthusiasts
Avid investors

489 000
ACTIVE USERS LAST 12 MONTHS (MAY 2025-MAY 2026)
67 200
ACTIVE USERS / MONTH (MAY 2026)
1 650 000
VIEWS LAST 12 MONTHS (MAY 2025-MAY 2026)

Why partner with Rucksack?

✔ Authentic storytelling that resonates with travel enthusiasts
✔ High-quality visuals and editorial-level writing
✔ Proven history of impactful collaborations
✔ Loyal audience with strong travel intent
✔ Multilingual reach via Swedish articles + English translations

This makes Rucksack an ideal partner for destination marketing organizations, tourism boards, luxury lodges, outdoor gear brands and travel platforms.

What Rucksack offers

✔ Press trip reporting and long‑form narratives
✔ Destination storytelling articles
✔ Destination photography packages
✔ SEO‑optimized travel guides
✔ Sponsored blog posts and features
✔ In-depth hotel reviews
✔ Social media content packages

Whether you want immersive storytelling or campaign-driven coverage, Rucksack delivers heartfelt narratives rooted in authentic experience.

Previous & featured collaborations

Rucksack has partnered with a range of destinations and brands, including: Visit the Czech Republic, Visit Jordan, Visit Lauderdale, Visit Pilsen, German National Tourist Board, Visit Trentino, Mecklenburg-Western Pomerania Tourism Board, National Association for Incoming Tourism of Macedonia, Visit Kristianstad, Destination Kalmar, Visit Höganäs, Air Canada and Addnature.

Examples of the collaborations below. All collaborations can be found here.

Trentino Alto Adige

The Sentiero del Ponale hiking trail at Lake Garda offers a dizzying hike between cliffs, mountains and truly beautiful views.
Mecklenburg-Vorpommern

A winter hike on the Gnitz on Usedom offers sand dunes, sheep pastures, wetlands and magnificent views of the calm lagoon Achterwasser.
Saxony

I have explored hot Leipzig's central sights on a day trip, and all I can say is that it leaves you wanting more!
Mecklenburg-Vorpommern

From imperial seaside resorts and white sandy beaches to dark history in Peenemünde and spas on the Baltic Sea. Here are my 12 favorites among all the attractions on Usedom!
Mecklenburg-Vorpommern

White beaches and pleasant walks on the shores of the Baltic Sea – discover Imperial baths on Usedom, Germany's sunniest island.
Czech Republic

Christmas market Czech Republic is the prelude to the Christmas celebration and a great opportunity to start shopping before Christmas. I have visited a Christmas market in Plzen and found not only a lot of goodies, but also an incredibly nice Christmas atmosphere.
Czech Republic

Plzeň may be the undisputed capital of beer, but the city has much more to offer. Its 700-year-old city center is brimming with beautiful architecture, intriguing underground passages, and a vibrant scene of restaurants and bars. Join us as we explore 10 must-see attractions in Plzeň—most of them within easy walking distance!
North Macedonia

Matka Canyon offers dramatic scenery, boat trips, hiking and caves – a peaceful and memorable excursion just 15 minutes from Skopje.
Florida St

Behind the modest facade of Funky Buddha Brewery, traditional beer brewing merges with bold, unconventional ideas — imagine beers that taste like peanut butter and jelly or bacon and maple syrup. This brewery isn’t just about crafting beer; it’s about embracing creativity and daring to create its own path.
Jordan

A visit to the Citadel in Amman is not only a journey back to the impressive architecture and wealth of Roman times, but the area's history begins thousands of years earlier.
North Macedonia

Join us at Stobi Winery in Tikveš, North Macedonia's premier wine region. Discover modern wine production, the iconic Vranec grape, and a memorable lunch with wine tasting.
Skåne

Vineyard, restaurant and farm hotel all in one Ivögården if you think holistically and locally grown, even about the wine! Come along to Sweden's smallest commercial vineyard.
Sweden

Just north of Kristianstad is Skåne's largest lake Ivösjön. We set out on a journey of discovery along the 5 mile long road "Humleslingan" and discovered apple orchards, lovely nature, good food and lots of history.
Baden-Württemberg

On Feldberg, the Black Forest's highest peak, you will find a snow-sure destination in a wild and mythical fairytale forest. Put on your skis, or maybe even your snowshoes?
Czech Republic

The distances in the Czech Republic are not great and with a well-developed railway network and fresh trains it is a pleasure to travel around by train. I have tried traveling by train in the Czech Republic from Brno to Prague and can only say one thing - I would love to do it again!
Florida St

Along Fort Lauderdale's white beaches lies the hidden gem of Bonnet House, a lush oasis offering a unique glimpse into Florida's history and the life of a wealthy collecting family in the mid-20th century.
Sweden

Ivö klack is a nature reserve on a 134-meter-high primeval mountain on Scania's largest island - Ivö. Hike in the present in the beech forest or travel 60 million years back in time and look for fossils in one of Sweden's fossil-richest places.
Czech Republic

Going to a spa usually means aromatic baths and plinking music. That doesn't usually mean bathing in beer. Welcome to the beer spa in the Czech Republic - a unique and truly relaxing experience!
Sweden

Waterfall in Skåne? Yes! In Forsakar nature reserve there is not only a magical gorge, but also two of Skåne's highest waterfalls.
Skåne

Åhus is a popular seaside resort during the summer, but the city is at least as interesting for a cozy weekend trip with good food all year round. Here are four really good tips for eating and coffee in Åhus!
Jordan

Hidden in the Jordan's desert landscape, you'll find the ancient trading city of Petra. The big city's well-preserved tombs in sandstone and the unique desert landscape offer adventures for several days.
Baden-Württemberg

The Württemberg wine region's wine tradition stretches back over two thousand years. I visited Schwarz Weingut and learned about traditional winemaking and vineyards around Stuttgart.
North Macedonia

Among the apple trees and plum orchards at Spirit of Prespa, Ana shows how a family farm in North Macedonia has developed into a popular tourist destination.
Czech Republic

Looking for a hotel in Brno, Czech Republic? Grandezza Palace is a nice hotel that is both centrally located and has a nice atmosphere!
Czech Republic

How did the Czech Republic become such a beer nation and how do I find the best beer places in Prague? Let me take you on a historical journey about beer in the Czech Republic - via foam, Plato and a guided tour!
Trentino Alto Adige

Come with me to Lake Garda and learn to make tortelloni from scratch with master chef Stefano Rossi. Truffles, cheese, sage and butter galore – and I found pasta happiness on a whole new level!
Saxony-Anhalt

The 1000-year-old city of Naumburg an der Saale is best known for its World Heritage-listed cathedral, but it was mainly all the details of the beautiful city and its history that blew me away.
Florida St

Fort Lauderdale Beach is dazzlingly beautiful, chalky white and filled with history and weather.
Jordan

Amman is a bustling and vibrant city with a variety of historical and cultural attractions: from the Citadel and the Roman Theater to lively markets and tasty food. Here are my 10 favorites!
Italy

In Arco, the Olive Trail winds its way along the hillside – a peaceful hiking trail through Italy's northernmost olive paradise, where every step tells a story about the tradition, cultural history and challenges of olive growing.
North Macedonia

On Lake Ohrid lies Saint Naum – a church surrounded by turquoise water, high mountains and a legend of a heart that still beats.
Mecklenburg-Vorpommern

Taste your way through Usedom! From marzipan cafes to charming beer gardens – here are 10 places that will add a golden touch to your holiday.
Florida St

The Everglades is Florida’s ultimate natural wonder—a sprawling tropical wetland teeming with extraordinary wildlife. Alligators are abundant, but with a bit of luck, you might even spot a gentle manatee or the elusive Florida panther.
Sweden

It is said that the Bäckaskog monastery was built "where the angels sang the loudest". We took an autumn walk in the castle park at Bäckaskog castle to not only catch the 800-year-old winds of history - but maybe even see a ghost or two...
Florida St

Fort Lauderdale, often referred to as the "Venice of Florida," offers much more than its pristine white beaches. Join me as I embark on a vibrant journey filled with culture, nature, and adventure!
Skåne

In Scania's north-eastern corner, it is absolutely bubbling with taste experiences! Here are five hot tips for eating and coffee around Kristianstad - everything from a fantastic dinner to an abundance of chocolate!
Jordan

In just under 5 hours of flight, you reach the land of fairy tales, Jordan, with a direct flight from Stockholm with Royal Jordanian. But what is it really like to fly Royal Jordanian? Here is my full report!
Jordan

At the junction of two of the Middle East's ancient trade routes lie the ruins of the ancient city of Jerash, one of the best-preserved Roman cities in the world.
Saxony-Anhalt

Halle offers a mix of culture, architecture and history, from the music master Handel to the Halloren chocolate factory and a relaxed city life with genuine German charm.
Mecklenburg-Vorpommern

Winter adventures with Insel Safari on Usedom offer roof skiing, mulled wine breaks and a chance to meet the island's wildlife, from herons to white-tailed eagles!
Skåne

In Skåne there is plenty of nature and beautiful places for hiking, swimming and recreation. Here are my nine favorites among all the nature experiences around Kristianstad - from spring onion paradise to waterfalls!
Skåne

Åhus Seaside offered a really cozy mini-weekend with both spa, great food and lots of fresh sea air.
Czech Republic

Are you looking for a hotel in Prague with a fresh design and a central location? NYX Hotel has exactly what you need, without a lot of extra fluff.
Sweden

In the middle of Kristianstad, you can go hiking Linnérundan in the Kingdom of Water - a protected biosphere area that not only has a very varied nature, but is also home to almost a fifth of all of Sweden's threatened species.
Jordan

Wadi Rum’s crimson dunes provide a thrilling desert adventure set in a surreal, otherworldly landscape. Spend the night in a glamping igloo beneath the stars and explore the area’s unique ecosystem, either on dromedaries or by four-wheel drive.
Czech Republic

The Czech Republic has a long tradition of coffee drinking and even though Plzen is a beer city, there are plenty of good cafes here. Join us for a coffee in Plzen at four of the city's most beautiful cafes - a pink one, a friendly one, a healthy one and a petite one!
North Macedonia

The World Heritage Site of Ohrid will make you forget time and space with all its churches, alleys, Europe's oldest lake and endless sunsets.
Skåne

Wild and beautiful Kullaberg in northwestern Scania is a paradise for nature and animal experiences. Here are my nine best tips for activities at Kullaberg for the whole family!
Saxony-Anhalt

Along the Straße der Romanik in Saxony-Anhalt, you pass picturesque villages and vineyards, but also a large number of Romanesque-style buildings from the 10th to the 13th century. I have visited two castles along the way - Burg Querfurt and Schloss Neuenburg.
Baden-Württemberg

No country is as associated with beautiful Christmas markets as Germany. I have visited three popular Christmas markets in Germany - specifically in Baden-Württemberg - which offered an abundance of Christmas spirit, lights and good food.
Skåne

This weekend I went on a press trip with Kristianstad municipality and got to discover several of the municipality's gems.
Sweden

One of Skåneleden's newest hiking trails SL6 starts in Åhus and goes through the Äspet nature reserve. A stretch that offers both rugged sand dunes and enticing sea bathing.
Czech Republic

Thinking of traveling to the Czech Republic? This is how it worked on my trip to Brno and Prague in mid-October 2021 - everything from mouth protection to vaccination passes.
Jordan

Jordan offers experiences from Petra's magnificent rock architecture to the excruciatingly salty waters of the Dead Sea. Here you will find my top ten sights in Jordan that you must not miss!
Saxony-Anhalt

In Saale-Unstrut, Germany's northernmost wine region, vines wind steeply down the sun-warmed slopes. With its more than a thousand-year-old wine traditions, wines are produced here in small volumes that rarely leave the region. Join us for a tasty day at the Herzoglicher Weinberg winery in Freyburg.
Czech Republic

What kind of dishes do you think of when I say Czech Republic? With the help of two Czech chefs, I have been taken on a journey through the history of Czech cuisine.
Saxony-Anhalt

A clandestine treasure hunt led to one of the most thrilling discoveries in history—a 3600-year-old star map crafted from gold and bronze. In Saxony-Anhalt, you can marvel at the Nebra Sky Disc and unravel the mystery behind this extraordinary artifact.
Baden-Württemberg

A visit to the small half-timbered town of Bad Urach is a perfect day trip from Stuttgart. Here you'll enjoy strengthening thermal baths, waterfalls and both castles and ruins.
Sweden

My visit to the area's eel fishermen at Tvillingaboden south of Åhus offered not only a perfect beach, but also a lesson in the history of eel fishing.
Baden-Württemberg

Sunny Freiburg in southwestern Germany is close to both the Black Forest's nature and medieval history. But be careful where you walk - you don't want to fall in bächle!
Sweden

Experience Åhus – the pearl of northeastern Skåne by Hanö Bay! Beaches, nature reserves, history, local eateries and charming cafes await.
Skåne

Skåne is Sweden's most castle-dense landscape, and castle towers can be seen on the horizon almost as often as church towers. Join us from hut to castle around Kristianstad!
Trentino Alto Adige

Nestled in the dramatic mountains of northern Lake Garda, Riva del Garda is a haven of the sweet life with misty mornings, pastel-coloured facades, panoramic views and evenings with an apertivo by the water's edge.
Trentino Alto Adige

During the food festival Mese del Gusto On the northern shores of Lake Garda, the area's produce takes centre stage. Here, the scents of freshly pressed olive oil, chestnuts, pumpkin, wine, walnuts, fish and cheese mingle.
Airline

Air Canada offers a smooth journey to North America with modern aircraft, good service and Toronto's efficient airport as a hub. Here is my experience flying economy on their Dreamliner from Copenhagen to Toronto.
Albania

Tirana is perhaps Europe's most unexpected capital. Lively cafés and bold architecture meet in a city still forming its identity. Raw, young and full of energy - discover why Tirana surprises more and more travelers.
Czech Republic

In the southeast of the Czech Republic lies Brno - a youthful and vibrant university city, filled with innovative ideas that at the same time preserves the rich heritage, culture and history of the Moravian region.
Czech Republic

The gastronomy scene in Brno is bubbling and thriving. Surprising and satisfying. Join us on a real food trip to some hot cafes, bars and restaurants in Brno.
Florida St

Having breakfast in Florida is neither a quick nor a cheap affair, but an experience as great as a really good dinner. But how much does a breakfast in Florida really cost?
Czech Republic

Prague's restaurant scene has exploded in recent years and today Prague is a foodie destination full of trendy, trendsetting and traditional restaurants. Here are my tips on 8 hot restaurants in Prague!

Selected Awards

Top 10 SWEDISH TRAVEL PROFILE 2019

One of the proud top ten Swedish travel profiles of the year in the annual list by Svenska Nomader - Sweden's biggest meeting place for digital nomads.

Top 10 APOLLO TRAVEL BLOGGER COMPETITION 2019

Among the top ten travel blogs in the category "Explorer" in a travel blogger competition held by travel agency Apollo 2019.

WinnerBEST TRAVEL BLOG 2020

When the Swedish travel bloggers voted for their favorite blogs of 2020, I proudly shared the "collected work" award.

Top 2323 BEST TRAVEL BLOGS OF 2021

Rucksack was among the blogs that Produktexperter.se summarized as their favorite travel blogs of 2021.

Read more

WinnerREFUND INFLUENCER WINNER 2018

Winner in the blog category "Travel", among over more than 1000 contestants. Currently working together with Refunder on their channel "Inspired by Refunder"

Travel is more than just a beach

From breathtaking nature and scenic hikes, to historic cities, rich culture, local cuisine, and off-the-beaten-path destinations, Rucksack inspires journeys that engage all the senses and leave lasting memories. Travel is more than just a beach holiday.

1

NATURE

HIKING
OUTDOOR ACTIVITIES
WILDLIFE ENCOUNTERS

2

FOOD

FINE DINING
CONTEMPORARY CASUAL DINING
LOCAL DISHES

3

BIG CITIES

SIGHTS AND SOUNDS
MUSEUMS
PEOPLE

4

HISTORY

PLACES AND ARCHITECTURE
CASTLES AND TEMPLES
Archaeological sites

5

HOTELS

SMALL UNIQUE HOTELS
INTERNATIONAL LUXURY CHAINS
HOMELY APARTMENTS

6

DESTINATIONS

OFF SEASON
OFF THE BEATEN PATH
CULTURE AND WORLD HERITAGE